Information Collection, Use, and Sharing
In general, we uses log files to track transactions. These log files include internet protocol (IP) addresses, browser types used, the internet service provider (ISP) utilised, referring/exit pages, platform type, date/time stamps, and number of clicks. This information is then used to analyze trends, administer the site, aggregately track user movement, and target advertisements to users accordingly. SFI does not collect a website user’s Personally Identifiable Information (PII) as defined under Canada law. However, in the course of and for purposes of conducting its business, SFI may collect and process the following consumer information that is considered Personal Information (PI) under the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) or Personal Data under the European Union’s General Data Protection Regulation(GDPR):
(1) browser and device information received from publishers is shared with advertisers and agencies for responding to requests for advertisements, forecast advertising inventory and troubleshooting any operation issues related to the PubGuru Platform;
(2) IP addresses, including both IPv4 and IPv6 are used to bid on advertising inventory;
(3) geo-location data is used to bid on advertising inventory;
(4) Precise Location Data (data obtained from a device about the physical location of the device) is used to bid on advertising inventory;
(5) GPS coordinates, where available;
(6) unique SFI UserIDs, stored in browser cookies, are used for profiles on the ad server;
(7) mobile device identifiers are used to track mobile traffic and are shared with advertisers and agencies to tailor the advertising experience;
(8) pixel Data (data obtained through or in connection with the placement of any pixel mechanism) is used as part of the user matching process;
SFI internal processes treat personal data in accordance with regulatory requirements and applicable privacy laws to ensure that information is stored securely and used only for allowed and intended purposes.
SFI may combine information that does not directly identify an individual with data collected from other sources to provide publishers, advertisers and ad networks with information to improve the relevance of advertising presented to users and determine whether to bid on ad inventory. Any information shared with advertisers and publishers within the PubGuru Platform is done so in an aggregate fashion. This means that clients only receive information about users targeted by advertisements in a format with broad percentages.
COLLECTION, USE, AND RETENTION OF PERSONALLY IDENTIFIABLE INFORMATION (PII)
We collect PII via this website when it is provided to us. The PII we collect may include name, address, phone number, email address, or any other information provided to us. We use the PII collected via this website for business purposes, such as marketing, recruiting and hiring, responding to general inquiries or customer support requests, and in the course of providing services to customers. We retain the PII collected via the website indefinitely, unless otherwise specified, or until we delete the PII pursuant to a request from the subject of the PII.
COLLECTION, USE, AND RETENTION OF NON-PII
We collect non-PII on our website using cookies, web beacons, and tags for the operation of the site (e.g. managing user sessions), including analyzing site usage, detecting and preventing malicious behavior on the site, and improving the content and organization of the site. We also engage other companies that will use similar methods to collect non-PII on our website for analyzing site usage. We also use non-PII we collect to advertise our business on other sites.
We will not rent, share, or sell to third parties the PII we collect, except for the reasons stated in this Privacy Statement.
We may share non-PII or PII with affiliates, subsidiaries, vendors, or other third parties to perform services on our behalf that are related to marketing and operating our services.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
We may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
THIRD PARTY SERVICES
Third party services incorporated into our website, such as social media widgets or online advertising networks, may collect information about your visits to our site for purposes including interest-based advertising. This information could be combined with information collected from other sites. Such information may include, for example, pages visited, times and dates of visits, browser or operating system configuration, etc. Industry trade associations maintain web pages where you can opt out of interest-based advertising by all participating companies: