Apple and the Iphone.

The iPhone was introduced to the public on January 9, 2007, but before going public, Apple had created a buzz among consumers who were eager to buy when available. Once Apple announced the price of the iPhone, interest dropped to a low average. Just ten weeks after the launch, the price was lowered, and sales … Read more

iPhone Marketing Plan

Market Summary The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apple’s target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features … Read more

Release Date For Verizon iPhone 4G

  Will the iPhone 4G be available in June 2010? We all know that Apple is top of the pile when it comes to self-promotion. The World is almost hanging on Steve Job’s every word and waiting for the lastest innovative release, the most recent being the Apple iPad Tablet. What next? How about an iPhone … Read more